In July’s column, I provided an overview of the concept of personal branding and why it is relevant to security professionals looking to further both their reputation and marketability. This month I want to expand on the topic by addressing specific steps you can take to better identify your individual brand.

As business leaders become increasingly conscious of the impact cybersecurity can have on business outcomes, they should harness increased support and take advantage of six emerging trends to improve their enterprise’s resilience and elevate their own standing.

I love technology. My college degree is in math. I enjoy solving problems using technology. I love its disruptive nature. It can force us to rethink the way we do things. It changes us; how we think of ourselves, our families, our work and our society. It provides hope to the crippled, opportunities for the poor and disenfranchised, and healing for our environment. Its potential is a two-sided blade. It can harm us or help us. It can be used for good or evil.

Every security professional should plan their career objectives and develop a broad range of experience and competencies. This is a proven method for achieving your career goals. Development of a personal brand is equally important and should occur simultaneously. It will positively affect both your reputation and your marketability.

I believe that it is an advantage to be a woman working in the security industry today.