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Security awareness should be an ongoing campaign, not just an event. That campaign, just like any marketing campaign, starts with a thorough understanding of the target audience — the people you wish to influence to adapt security best practices.
Let’s face it, cybersecurity isn’t the responsibility of a single person, team or department -- it’s a shared responsibility of the entire organization, along with its extended network of technology partners, vendors and suppliers. Since humans are the biggest cybersecurity risk, the concept of a security culture is even more relevant and significant in today’s times.
Human error contributes to almost 95% of security breaches. Most security approaches still fail at making a desired impact. Let’s analyze the two main reasons why businesses fail to develop a robust, human-centric security approach.
Social engineering is a term that refers to efforts by hackers and cybercriminals to use people — rather than technology — to gain access to sensitive systems and information. It’s a problem that information security experts have been wrestling with for years and one that, in the midst of COVID-19, has become both more prevalent and more challenging.