The U.S. Presidential Election has, in many ways, been digital. Spend on digital ads in the race reached $2.9 billion in 2020. This was up sharply from $0.4 billion four years ago, marking the continuing prominence of digital political campaigning since President Obama's campaign manager, David Plouffe heralded the channel as a deciding factor in the election 12 years ago.
However, an increasing challenge for this online ad spend has been ad fraud. In a new study, in association with the University of Baltimore, we see that marketers will $35 billion to digital ad fraud in 2020.
Ad fraud is the practice of fraudulently representing online advertising impressions, clicks, conversion or data events in order to generate revenue. In the case of the political campaigns, often money is spent reaching bots rather than voters.
Security operations centers (SOCs) across the globe are most concerned with advanced threat detection and are increasingly looking to artificial intelligence (AI) and machine learning (ML) technologies to proactively safeguard the enterprise, according to a new study by Micro Focus, in partnership with CyberEdge Group.
Random simulations took place to test security personnel’s aptitude included prevention, detection and disposal of stowaway attempts, port-users gate clearance procedures, access control procedures and understanding of video surveillance operations.
During its Cybersecurity Perspectives forum kicking off, power management company Eaton announced it is the first company to have its product development processes certified by both the International Electrotechnical Commission (IEC) and global safety science organization UL.
Portland State University will be unable to meet its fall goal of transitioning to unarmed sworn officers on campus due to a number of issues, however, the University says it remains committed to this eventual goal.
The American Crime Prevention Institute (ACPI) has developed a comprehensive training and education program designed as a vital step in strengthening community trust and respect for law enforcement.
Sgt. Lauren L. Misale, a 12-year veteran of the Clark University Police Department (CUPD) and Clark alumnus, has been appointed the University’s chief of police, effective November 2. President David Fithian said Misale was selected for her stellar record, strong relationships on campus and in the community, and deep commitment to students. She replaces Chief of Police Stephen Goulet who announced his retirement earlier this year.
COVID-19 has posed a wide variety of problems to businesses of all kinds, from hospitals and grocery stores to cannabis dispensaries and schools. While security technology has always been an important investment for businesses to make, during the pandemic, the use of security technology has become more vital than ever, and has provided businesses with solutions to some of their pandemic problems.
COVID-19 has helped business owners realize that their security systems have a far larger function and versatility than strictly traditional loss prevention. While many have traditionally viewed them as ways to prevent theft, such as shoplifting, or protect their employees and buildings, business owners are now being exposed to the true capabilities of their security systems.
On one hand, we have cybersecurity solutions that are not keeping pace with today’s hackers. In spite of more resources being devoted to cybersecurity, cyber compromises are at an all-time high, with even less experienced hackers now gaining access. At the same time, hardware designers are changing their industry standards and direction. This change enables hackers anytime access to hardware - even when it is powered off. The result of this combination is a perfect cyber storm, ready for disaster.