New research from Savanta, which surveyed consumers between January 14-17, 2021, dove into how optimistic U.S. consumers are about, well, everything! Only 23% of consumers feel optimistic about the future of the country in 2021. Twenty percent of respondents are optimistic about their job security this year.
An extensive survey took a look at consumer comfort with a variety of retail and grocery technologies. The survey found that only 16% of respondents are comfortable with in-store facial recognition.
Artificial Intelligence (AI) has gone mainstream when it comes to customer interactions, according to a new report from the Capgemini Research Institute.
The majority of Americans (87 percent) are comfortable sharing personal and lifestyle-focused data for the benefit of lower insurance premiums, according to a new insurance study conducted by DXC Technology
CMOs are now tasked with introducing privacy-centric practices to protect consumer data, while simultaneously using this data to personalize experiences. Here are three ways privacy will need to evolve organization-wide as demand for personalized "everything" grows.
U.S. Senators unveiled comprehensive federal online privacy legislation to establish privacy rights, outlaw harmful and deceptive practices and improve data security safeguards.
American consumers believe it is acceptable (by a 54 percent to 24 percent margin) for employers to install monitoring cameras following a series of workplace thefts.
