CMOs are now tasked with introducing privacy-centric practices to protect consumer data, while simultaneously using this data to personalize experiences. Here are three ways privacy will need to evolve organization-wide as demand for personalized "everything" grows.
U.S. Senators unveiled comprehensive federal online privacy legislation to establish privacy rights, outlaw harmful and deceptive practices and improve data security safeguards.
American consumers believe it is acceptable (by a 54 percent to 24 percent margin) for employers to install monitoring cameras following a series of workplace thefts.
