The Minister for Public Safety and Emergency Preparedness in Canada launched an Emergency Preparedness Public Awareness Campaign. The campaign aims to protect Canadians and their communities against the risk of natural disasters and emergencies.
Canada's expansive geography, diverse topography and contrasting climates bring a range of natural hazards that often vary from region to region. The campaign aims to make residents aware of the risks in their region, and how to be ready for different situations.
Building awareness and understanding of disaster risks is an important priority under the Emergency Management Strategy for Canada: Toward a Resilient 2030 and aligns with the Government's recent commitment to develop a national climate change adaptation strategy, in which Public Safety Canada and other federal departments like Natural Resources Canada and Environment and Climate Change Canada will play a key role.
The campaign will be rolled out on digital platforms in March 2021, followed by a second phase this spring/summer with radio ads.