Data Privacy Increasingly Embedded in Consumer Decisions, Research Finds
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A report from Usercentrics reveals a shift in consumer behavior in regard to data privacy, with 38% of United States consumers choosing to accept all cookies less frequently than three years prior. Furthermore, while consumers may have used to ignore privacy notices, now 46% consistently review cookie banners before choosing to data share.
Key findings from the report include:
- 37% of consumers have adjusted their privacy settings
- 35% leverage ad blockers or use privacy-centric browsers
- 35% only accept essential cookies, and an additional 16% further customize their settings to reduce data sharing
65% of U.S. consumers feel as though they themselves have “become the product,” comparable to a global 62%. Trust varies between sectors, with banking and financial entities leading at 57% and the automotive industry at the bottom (14%).
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