New data shows that the U.S. public is surprisingly forgiving despite data breaches and controversies as long as companies demonstrate good faith.

More and more, the news is filled with stories about how personal information is being used to benefit others. From revelations after Mark Zuckerberg’s pseudo mea culpa in front of Congress last month, to stories about fake news, identity theft, and how data mining is being used by political campaigns to understand the demographics and psychographics of potential voters, these Little Brothers are collecting massive amounts of personal data – all with our tacit consent.

The famous countdown clock in Times Square has just ushered in 2018, but there’s another clock that’s ticking – the one that marks the coming of the European Union’s General Data Protection Regulation (GDPR). This new set of stringent rules governing data protection massively impacts organizations around the world. Is your enterprise prepared?