Security leaders in executive protection should focus on increasing security awareness among the entire team, from chauffeurs to house staff.

We talk to Fred Burton, NYT best-selling author, former special agent, counterterrorism expert, and executive director of the Ontic Center for Protective Intelligence, about how protective intelligence can help keep athletes and their fans safe.

Failure of imagination leads to most crises. As the pandemic persists, vaccinations and vaccine resistance increases, mass shootings rise, and racial and political unrest show few signs of ebbing, seemingly impossible "what if" scenarios are our everyday reality. But can we prevent and protect ourselves from the bad impossibilities? In my experience, if we believe it can happen, then we can look for that trouble, see around corners and potentially head off bad situations. This is why opportunities for protective intelligence analysts are growing and, as digital transformation continues, will be one of the most in-demand roles at corporations alongside cybersecurity experts.