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Home » Keywords: » brand protection

Items Tagged with 'brand protection'

ARTICLES

Person walking in front of lights

Why consumers don’t take cybersecurity threats seriously

Torossian headshot
Ronn Torossian
March 20, 2025

Cybersecurity has a branding problem, and it’s costing businesses more than they realize. 


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Graphic of someone taking money through laptop

Best Buy was the top most impersonated brand in 2023

Security Staff
May 30, 2024

The Federal Trade Commission (FTC) released data on which brands were most often impersonated by scammers, and which scams were the most costly.


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Target

Report finds 164% increase in cyber threats targeting brands

Security Staff
August 1, 2023

A new report reveals an increase in key personnel and corporate social media impersonation accounts, among other threats targeting brands.


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social-media-employees.jpg

The next gold mine for hackers? Employee social media accounts

Tom Kelly
Tom Kelly
May 18, 2022

Companies have to get smart about the risks of social media and take steps to address them.


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People look at social media

Countering disinformation: An essential new role for CSOs

Michael Gips
Michael Gips
Paul-Goldenberg
Paul Goldenberg
October 27, 2021

Take an in-depth look at disinformation and how Chief Security Officers (CSOs) are best prepared to stop it. From memes to paid fake news services, disinformation has become a top problem for businesses around the globe.


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Frank Figliuzzi talks on security insider risk and brand reputation

Spend 60 minutes learning to protect your corporate brand & reputation in the digital age

May 25, 2021

On June 22, 2021 at 1 pm Eastern, Former Assistant Director, FBI Counterintelligence as well as corporate security executive Frank Figliuzzi, will spend 60 minutes talking about protecting the corporate brand and reputation in the digital age.


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2020 Security 500

Security 500 Benchmarking Survey Now Available!

May 28, 2020

The Security 500 Survey is now available online, and we want your input!


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Phil Hopkins

Phil Hopkins: Focusing on Consumer and Brand Protection

November 2, 2015

After 20 years spent focusing on financial crimes investigations in the Secret Service, Phil Hopkins, Vice President of Global Security at Western Union (WU), found transitioning to the financial area of the private sector to be pretty painless.  


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SEC column

Controlling Brand Risk

How the market perceives a company and its brand(s) ultimately dictates success or failure.
Mattice-2016-200px.jpg
Lynn Mattice
June 1, 2014

Constant vigilance in the marketplace is vital to understanding, responding to and mitigating incidents that can have a devastating impact on your enterprise’s brand and reputation.


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SEC column

Earning Security Success by Monitoring the Marketplace

Knowing what is happening in the marketplace is vital to the success of your enterprise
Mattice-2016-200px.jpg
Lynn Mattice
March 1, 2014

Monitoring emerging trends, customer likes and dislikes, and understanding unmet customer needs can determine how rapid a rate of incline or decline your business experiences. Companies spend millions of dollars conducting surveys of customers, potential customers, industry experts and key opinion leaders to determine if their products or services effectively meet, exceed or miss market expectations.


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More Articles Tagged with 'brand protection'
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