After 20 years spent focusing on financial crimes investigations in the Secret Service, Phil Hopkins, Vice President of Global Security at Western Union (WU), found transitioning to the financial area of the private sector to be pretty painless.  

Monitoring emerging trends, customer likes and dislikes, and understanding unmet customer needs can determine how rapid a rate of incline or decline your business experiences. Companies spend millions of dollars conducting surveys of customers, potential customers, industry experts and key opinion leaders to determine if their products or services effectively meet, exceed or miss market expectations.