Most Americans are putting their faith in small business owners, entrepreneurs, and science and technology leaders to lead the
Nearly two-thirds of Americans (63%) said small business and entrepreneurs will lead the
"Americans are deeply dissatisfied with traditional media's leadership today - and they also don't expect much in the future," said Andrew Nachison, founder of the media think tank iFOCOS, which organizes the We Media conference, awards, community and web site (www.wemedia.com). "I'm not sure what's worse - the dissatisfaction with the current performance, or the low expectations for the future."
Dissatisfaction with the news media, corporations, and government runs deep
Americans are deeply dissatisfied with the leadership currently provided by large companies, government and traditional media - and they are not confident the leadership from these groups will improve in the future. The survey shows 71% are "not very" or "not at all" satisfied with the leadership provided by traditional news media. Even greater numbers of Americans are unsatisfied with the leadership of the government (74%) and large corporations and business leaders (81%).
While just one in four (27%) Americans are satisfied with the leadership provided by traditional news media, Internet media - including blogs and social networks - fared far better, with 56% satisfied with online media leadership. Fewer than a third of Americans (32%) believe online media will provide leadership in the future, but they are much more confident in the potential of Internet media to guide the
"The public's sense of who will lead in the future is, sad to say, a painful reflection of the place that newspapers and other traditional media hold in American culture. Most Americans don't think they provide much leadership now, nor will they lead us to a better future. They look to science, technology and entrepreneurs for that leadership," said Nachison.
"This raises an old question that takes on new meaning as the world's economy reorganizes around diminished returns: what's the purpose of a news enterprise? Is it simply to produce, package and distribute data? Or is it more? Is there a purpose to the endeavor?"
"We think there is, and we look to publishers and journalists to lead us to a better future. However they are configured, news enterprises must lead. And to lead they must change. That's a call to action to improve performance and to raise the bar on expectations."
Americans most likely to look online for breaking and daily news
Nearly half of Americans (46%) said they first turn to Internet news sites for information on breaking news about national and government issues and nearly as many (40%) said online news sites are where they get most of their news and information. These online sites far outpace traditional news sources, such as television (25%), radio (14%), and newspapers (12%), as a source of daily news and information. It comes as no surprise that younger Americans are most likely to favor online news sources, but only those age 65 and older are more likely to turn to television (36%) over the Internet (29%) to get their news.