It sounds simple: a company must be a safe place to work, and people will want to work for companies that make them feel safe. Companies have a duty of care and responsibility to keep employees safe, even as many work remotely. But as enterprises undergo digital transformation, physical security has at times been left behind (with legacy and outdated technology systems) despite a rise in threatening events and its increasing importance for corporations. Embracing digital protective intelligence and making safety a priority is not just a way to support wise corporate values, but given the potential loss of life and the cultural, bottom line and brand reputation damage that could occur, must be a mandate for modern business operations.