Mike Lamb has been named a Loss Prevention Consultant at LiveView Technologies (LVT), where he will advocate for and inform retail spaces about the organization.

Lamb has over four decades of experience in the field, leading the loss prevention and safety efforts for Kroger, Walmart, The Home Depot and Macy’s Department Stores. Lamb’s most recent experience was as the Vice President, Asset Protection and Safety for the Kroger Company. In this role he provided oversight for all shrink, waste and loss prevention efforts for more than 2,700 locations in 35 states under two dozen banners.

His other experiences include serving as an active contributor and executive board member of The Loss Prevention Foundation (LPF), and as a board member for The Loss Prevention Research Council (LPRC) and the Asset Protection Leaders Council through the Retail Industry Leaders Association (RILA). He also serves as an advisory committee member with the National Association for Shoplifting Prevention and as an editorial board member with Loss Prevention Magazine. Lamb was most recently awarded an LP Lifetime Achievement Award from the APEX group.