With the purpose of enabling safe and resilient communities, the American Red Cross is extending its partnership with BlackBerry. BlackBerry will donate its BlackBerry AtHoc software to the Red Cross to help power its mission to provide emergency assistance, disaster relief and disaster preparedness education to all people in need.
The Red Cross and BlackBerry have partnered for several years to help respond effectively to disasters, including recent wildfires, hurricanes and other events. Resilient communities are less vulnerable to economic, social and environmental crisis, increasing their long-term sustainability. Partnerships increase the impact of the critical work businesses must do to address the key global challenges we face today. The partnership between BlackBerry and the Red Cross supports BlackBerry's commitment to the United Nations Sustainable Development Goals.
"We are so grateful for our partnership with BlackBerry, whose support enables us to help people in need, during large scale disasters like the recent and ongoing wildfires," said Jennifer Adrio Chief Executive Officer of the American Red Cross Northern California Coastal Region. "One thing you can't get back in a disaster is time, and BlackBerry's AtHoc system enables us to communicate through multiple channels during times of crisis."