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Security Newswire

Research Shows Personalized Business Travel is Key to Recruitment and Retention

February 28, 2018

New research from Booking.com for Business reveals how people's professions shape their outlooks towards business and leisure travel and the increasing intersection of the two.

The study surveyed more than 17,000 working professionals from 24 countries across more than 20 industries to identify common trends and variations by profession.

Almost a third (30%) of all working professionals accepted their job fully or in part because of the business travel opportunities it offered, highlighting the lure of business travel for employees. When looking into specific professions, this sentiment is echoed most by Architects and Designers (45%) and Management Consultants (38%).

In addition, over a third (38%) say they would actively pursue a new job if it meant they could travel even more for business. This figure rises to 46% among 18-34 year olds, and similarly, Architects and Designers (48%) and Management Consultants (43%). The statistics suggest that employers looking to attract and retain the best talent should consider travel as an intrinsic part of the job package they offer.

A third of professionals (32%) feel their work and leisure time is very intertwined, in particular those in Agriculture and Farming (43%), Architecture and Design (43%), and Management Consultancy (42%). The study said it's no surprise then that, regardless of industry, professionals try to make the most of a destination when traveling for business. Two thirds (69%) extend a business trip by a few hours or days to enjoy the city, while three quarters (73%) make time for leisure activities within a trip. Overall, 45% of professionals value this ability to blend business travel with leisure over traditional workplace benefits.

So what drives professionals to combine a business trip with leisure? The top two factors are based on the destination itself - 62% want to explore a city they haven't visited before, and 39% want to spend more time in a favorite location. But the results also unveil more subtle differences in how professions approach leisure time during a business trip:

Reasons for combining business with leisure

Global Professional average

Professional differences

Take advantage of a weekend off in a business destination

39%

Technology (46%)

Banking and Finance (44%)

Social and Welfare (42%)

Have time away from work to recharge

38%

Hospitality and Leisure (43%)

Medical and Health (42%)

Local or National Government (41%)

Extend a work trip to make a long-haul flight more manageable

21%

Architects & Designers (30%)

Management Consultancy (26%)

 

Save money with some travel expenses already covered

35%

Education (39%)

Social & Welfare (39%)

Local or National Government (38%)

 

In terms of the most preferred accommodation for a holiday stay, a place with "local charm" is among the top three choices for all professionals (23%), in addition to mid-market options (31%) and places with all-inclusive deals (23%). Variations within select professions were revealed here as well:

 

 

 

 

 

When considering what drives holiday accommodation choice, location is key across all professions, with 43% wanting to be close to local attractions, followed by comfort (34%) and fast and complimentary Wi-Fi (31%). Having a strong start to the day is also essential, with the top prioritized accommodation amenities across professions being a comfortable bed (62%) and a hearty breakfast (42%).

Holiday accommodation preferences

Professions most likely to stay there

High-end or Luxury

Management Consultancy, and Banking and Finance – 20% each

Home Away from Home

Architecture and Design – 23%

Agriculture and Farming – 19%

Boutique or Novelty

Architecture and Design – 20%

Banking and Finance – 15%

Self-catering / Fully serviced

Charity & NGO – 22%

Art & Culture – 21%

Unique Accommodation (such as a tent, boat or even treehouse)

Architecture and Design – 17%

Armed Forces – 10%

 

https://news.booking.com/personalized-business-travel-is-key-to-recruitment-and-retention/

 

KEYWORDS: business leisure travel security

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