A new trade show model – one that focuses on the unique needs of individual end-users – debuts in New York City next month.

ISC Solutions – formerly known as ISC East – will be held at the Jacob Javits Convention Center from November 3-4. As the name says, this show will be about solutions, about finding ways to apply security technology so that it provides the greatest benefits.

Walking the aisles of a security products trade show can be interesting and informative and exciting … and intimidating. One might see dozens of products that would be great for a given business or building or institution, but how do you make those devices work together in a way that creates a coherent security solution? ISC Solutions aims to provide answers to that question.

The show will focus on select vertical markets, with this year’s choices being education, government and health care. Exhibits will be arranged by technology and application, a set-up that visitors should find to be more “solution-oriented” than lay-outs at past shows. Also, a centrally-located “solutions hub” will provide information and guidance to attendees, in addition to offering meeting space and speaking venues.

An educational program will complement the product offerings, with ISC partnering with vertical markets organizations to provide training sessions that are focused on solutions. New this year is the Solutions at Work Case Study Forum, which will provide real-world examples of security solutions offered in or across the education, government, health care and non-governmental organization vertical markets.

In conjunction with ISC Solutions, the Security Industry Association, the Electronic Security Association and the Central Station Alarm Association will hold the Tri-Association Awards Dinner on Nov. 3. This year’s event will honor Leo Guthart of Topspin Partners and Cecil Hogan of Security Consultants, Inc. for their achievements in and contributions to the security industry. For the first time, the U.S. Airport and Seaport Police will participate in the event, an indication of the growing relationship between the security industry and the homeland security community. This premier networking event is, annually, one of the security industry’s biggest nights, drawing several hundred security professionals to The Lighthouse on Chelsea Pier 61.

Just as the ISC West show in the spring offers the top venue for the release and marketing of products, ISC Solutions is designed to be the place where one goes to find security applications. With the support of key end-user organizations, the show – and the networking opportunities connected to it – can provide a new level of value to attendees, offering displays, sessions and events that are not just about selling products, but are also about solving problems.

Ronald Hawkins is communications manager of the Security Industry Association. More information about ISC Solutions is available at www.iscsolutions.com. More information about the Tri-Association Awards Dinner is available at www.siaonline.org.