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CybersecuritySecurity NewswireCybersecurity News

66% of consumers would not trust a company following a data breach

By Security Staff
laptop open with blue light

Image via Unsplash

January 5, 2024

According to a recent report by Vercara, businesses have experienced 800,000 cyberattacks. The report found that 75% of consumers expressing their readiness to sever ties with a brand in the aftermath of any cybersecurity issue.

Sixty-six percent of U.S. consumers would not trust a company that falls victim to a data breach with their data and 44% of consumers attribute cyber incidents to a company's lack of security measures. Fifty-four percent extend a degree of leniency toward smaller brands grappling with cyberattacks, in contrast to their higher expectations for larger businesses.

Fifty-five percent of respondents use their corporate devices for online shopping, inadvertently posing risks to business infrastructure. However, 35% believe it’s difficult to impersonate large e-commerce brands.

KEYWORDS: consumer trust cyberattack cybercriminal cybersecurity data breach

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