There are observable trends in how consumers behave after an organization is breached, according to a report by Cyberint. This report reveals that consumers are less likely to engage with an organization that has been recently breached, emphasizing the importance of security in business.

In the case of retailers, surveyed consumers reported an inclination to avoid shopping at locations that had recently experienced a breach. More than 60% of retail sector consumers expressed that they would likely avoid shopping at a recently-breached retailer. This percentage increased among high-income consumers, with 74% indicated an inclination to avoid breached retailers.