Forty percent of consumers are skeptical of organizations' ability to protect their data adequately according to a report by Object First. 

The use of consumer data was analyzed in a recent survey by Near Intelligence examining how consumer behavior data is used to make business decisions.

Blackbaud has agreed to settle SEC charges due to misleading information regarding the extent of a ransomware attack the company suffered in 2020.

New data breach notification rules have been proposed by the FCC to strengthen the rules for notifying customers and law enforcement of breaches.

New research from Savanta, which surveyed consumers between January 14-17, 2021, dove into how optimistic U.S. consumers are about, well, everything! Only 23% of consumers feel optimistic about the future of the country in 2021. Twenty percent of respondents are optimistic about their job security this year.

CMOs are now tasked with introducing privacy-centric practices to protect consumer data, while simultaneously using this data to personalize experiences. Here are three ways privacy will need to evolve organization-wide as demand for personalized "everything" grows.