When the Cold Springs Fire tore through 528 acres of Boulder County, Colo., Director of Emergency Management Mike Chard took to social media.

Alleging privacy violations and potentially invasive tracking of activists’ actions, statements and protest plans, the American Civil Liberties Union has taken aim at social media monitoring software that has been used to monitor and analyze social media data from platforms such as Twitter, Facebook and Instagram.

This installment of Career Intelligence evaluates how you can best utilize the rapidly expanding social media communities to aid you in your online presence and branding.

When it comes to cybersecurity, school districts don’t present the content-rich targets that major corporations or government agencies might, but they also don’t have the same resources to protect themselves, says Jim Flanagan, chief learning service officer at the International Society for Technology in Education.

The newest features from Geofeedia enable its users to better detect trends and future events, analyze data sets and take action.

Facebook, Twitter, Instagram, YikYak, Weibo…. There are dozens, if not hundreds, of different social media platforms on the market today, and maintaining a grasp of your enterprise’s reputation and any potential risks in your area can be a challenge.