Genuine HID – at ASIS there was the introduction of a new Genuine HID Technology trademark to identify third party products deploying HID technology, and the launch of the Advantage HID Channel Partner program.

Now more than ever, organizations are challenged with sourcing cost-effective physical access control solutions that are easy to integrate and offer the scalability needed to meet future expansion and technology migration plans. With Genuine HID, customers benefit from the broadest product line of trusted, interoperable security solutions in the market, the industry's first lifetime warranty and the strongest delivery and response platform available, ensuring the customers' choice in Genuine HID solutions will optimize their security investment for years to come.

"HID Global is committed to enhancing customer value by serving up the most trusted, advanced and dependable secure identity solutions in the market," said Anthony Ball, senior vice president, Identity and Access Management (IAM), for HID Global. "HID customers are our most critical stakeholders, and Genuine HID's unique set of value-added advantages is a natural extension of our mission to reaffirm that when customers purchase Genuine HID products, they are purchasing absolute confidence in performance, value and service."