From the IP UserGroup, IP-in-Action LIVE Los Angeles on Tuesday, Feb. 10th is shaping up. Keynote speaker, Ray Bernard, Founder of Ray Bernard Consulting Services, will deliver a presentation called, "ROI and Capturing the Value of IP-Based Technologies." Event contact is Ms. Holley Slabaugh at or (703)247-2561.

ROI is one of the most talked about, yet least understood, concepts being discussed today. However, a well-documented and supportable ROI case can be a powerful tool for the physical security professional In the physical security industry, return on investment competing for limited business resources.

When making the business case for a security technology investment (software or hardware) it is imperative to accurately capture the costs and benefits, and present the results in compelling financial terms. Knowing how to quantify that investment and its projected return-in ways that the CFO and other financial decision makers are used to seeing-can be pivotal to obtaining approval, especially in today's tough economic times.

In this presentation, Ray will examine what security ROI is, and present five steps for accurately developing and communicating the ROI for IP-based physical security technology initiatives.

Register to attend IP-in-Action LIVE on Tuesday, February 10th.

Ray Bernard is a security consultant and author who has provided pivotal direction and advice in the security and building automation industries for over 20 years. Ray was named one of security's Top 10 Movers and Shakers of 2006 by Security Technology & Design magazine. He has been involved in many noteworthy security projects for international airports, nuclear facilities, sports stadiums, manufacturing facilities, corporate headquarters and multiple-tower high-rise buildings.

Ray is an active member of ASIS International, and sits on the educational committees of both the Physical Security Council and the IT Security Council.

Other speakers include:

· Bill Jacobs from Cisco Systems

· Steve Surfaro from Axis Communications

· Mark Wilson from Milestone Systems

· George Mele from Timesight Systems

· John Monti from Pixim

· Dave Williams from Brivo Systems