Smaller retail and franchisee owners are among the busiest people I know. When there’s a problem, it’s usually up to them to find a solution, whether that’s troubleshooting an IT issue or dealing with staffing challenges. Add to that the fact that many owners operate multiple locations and it’s easy to understand why they are typically cautious about adopting new technologies. If the tech isn’t easy to use, or can’t demonstrate immediate and measurable benefits, realistically it’s only going to add to the ‘to do’ list.
