In July’s column, I provided an overview of the concept of personal branding and why it is relevant to security professionals looking to further both their reputation and marketability. This month I want to expand on the topic by addressing specific steps you can take to better identify your individual brand.
Every security professional should plan their career objectives and develop a broad range of experience and competencies. This is a proven method for achieving your career goals. Development of a personal brand is equally important and should occur simultaneously. It will positively affect both your reputation and your marketability.
Many of today’s job descriptions are very different from those from the past. How does a hiring manager evaluate potential candidates in this fast-moving environment?
Aside from your good name, what should you bring with you to your new employer? In today’s climate, the answer is adamantly not someone else’s intellectual property.
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