In response to FTC concerns over artificial intelligence (AI) and data privacy, consumer opinions on AI were analyzed from a recent Capterra survey. According to the report, 35% of online shoppers trust AI tools to manage their data responsibly. Compared to last year, 64% of online shoppers are more wary of AI and 86% believe AI should face stiffer regulation.
Furthermore, while most shoppers are willing to share product reviews and style preferences with an AI tool, few would share the kind of sensitive data that leads to truly personalized AI-driven shopping: biometric data, images of themselves, and payment information. Sixty percent of surveyed shoppers expressed greater confidence in AI tools when human intervention is involved.
Nearly half (45%) say they’re willing to share personal information with AI in exchange for curated product suggestions, despite general misgivings about data safety.
Read the full report here.