Only 21% of people trust global brands to keep their data safe and secure
Entrust surveyed U.S. and U.K.based adults with smartphones to see their thoughts on consumer data privacy. The State of Consumer Data Privacy Survey found that only 21% of respondents said they trust established global brands to keep their personal information secure. This lack of trust in big brands could be why nearly a third (31%) of consumers said they actively monitor the news for any potential breaches involving their information.
At the same time, however, 64% of the respondents said they are at least somewhat willing to share personal information with an app in exchange for more relevant, personalized and/or convenient services. A large majority of respondents (83%) said they're at least somewhat comfortable with using or storing biometric data with apps and services.
The overwhelming majority (82%) of consumers considered themselves at least somewhat proactive about maintaining their data privacy, yet 43% said they don’t carefully review the terms and conditions before downloading a new app.
Of the consumers who do not read terms and conditions, 69% listed the amount of time it takes to read them as their reason for not doing so while 28% said they don’t read terms and conditions because they don’t understand what they explain.
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