Peter Hoff has been named the new Vice President of Cyber Security and Risk at Wursta, a Google Partner and technology advisor. Hoff will expand Wursta's security products and advisory services. This will include risk assessments and ensuring compliance and protection from security threats, phishing attacks and the complexities of evolving mobile workforces.

Hoff has over 30 years of experience working in information technology, including security leadership roles at JM Family Enterprises, Kaplan Higher Education and the Air Force. Most recently, Hoff served as Senior Director, Information Security and Compliance, Chief Information Security Officer at Pet Valu, where he worked to expand and secure the company's eCommerce technologies and retail solutions. Hoff has also held information security positions in the financial sector at both BankAtlantic and Alaska USA Federal Credit Union.