Hertz and CLEAR announced the launch of Hertz Fast Lane powered by CLEAR – a new service that uses biometrics to drastically speed up the car rental process.

Hertz Gold Plus Rewards^® loyalty members who sign up for CLEAR and link their accounts will be able to verify their identity and rental reservation with a look or tap of their finger.  Hertz Fast Lane powered by CLEAR marks the first use of biometrics by a major rental car company, and the first time CLEAR's trusted identity platform is enabling members to verify their identity using their face instead of showing a physical ID.     

The first Hertz Fast Lane powered by CLEAR is available at the Hartsfield–Jackson Atlanta International Airport (ATL), and eventually will be rolled out to more than 40 additional Hertz locations, including Los Angeles International Airport (LAX), John F. Kennedy International Airport (JFK) and San Francisco International Airport (SFO), among others. 

"We're excited to introduce Hertz Fast Lane Powered by CLEAR to get Hertz customers through the exit gate without the wait and on the road faster," said Hertz CEO Kathryn V. Marinello. "By teaming with CLEAR, Hertz gets a partner with an expanding footprint and proven track record to help us innovate the car rental process, improve the customer experience and bring meaningful benefits to busy travelers."

Use of Hertz Fast Lane powered by CLEAR is available at no additional cost when used in connection with the program.