Security Magazine logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Security Magazine logo
  • NEWS
    • Security Newswire
    • Technologies & Solutions
  • MANAGEMENT
    • Leadership Management
    • Enterprise Services
    • Security Education & Training
    • Logical Security
    • Security & Business Resilience
    • Profiles in Excellence
  • PHYSICAL
    • Access Management
    • Fire & Life Safety
    • Identity Management
    • Physical Security
    • Video Surveillance
    • Case Studies (Physical)
  • CYBER
    • Cybersecurity News
    • More
  • BLOG
  • COLUMNS
    • Career Intelligence
    • Cyber Tactics
    • Cybersecurity Education & Training
    • Leadership & Management
    • Security Talk
  • EXCLUSIVES
    • Annual Guarding Report
    • Most Influential People in Security
    • The Security Benchmark Report
    • Top Guard and Security Officer Companies
    • Top Cybersecurity Leaders
    • Women in Security
  • SECTORS
    • Arenas / Stadiums / Leagues / Entertainment
    • Banking/Finance/Insurance
    • Construction, Real Estate, Property Management
    • Education: K-12
    • Education: University
    • Government: Federal, State and Local
    • Hospitality & Casinos
    • Hospitals & Medical Centers
    • Infrastructure:Electric,Gas & Water
    • Ports: Sea, Land, & Air
    • Retail/Restaurants/Convenience
    • Transportation/Logistics/Supply Chain/Distribution/ Warehousing
  • EVENTS
    • Industry Events
    • Webinars
    • Solutions by Sector
    • Security 500 Conference
  • MEDIA
    • Interactive Spotlight
    • Photo Galleries
    • Podcasts
    • Polls
    • Videos
      • Cybersecurity & Geopolitical Discussion
      • Ask Me Anything (AMA) Series
  • MORE
    • Call for Entries
    • Classifieds & Job Listings
    • Continuing Education
    • Newsletter
    • Sponsor Insights
    • Store
    • White Papers
  • EMAG
    • eMagazine
    • This Month's Content
    • Advertise
  • SIGN UP!
Security Newswire

Survey Says Self Driving Cars Should Reduce Traffic Fatalities by At Least 75 Percent to Stay on the Roads

June 27, 2018

A new study published in Risk Analysis examined the question “How safe is safe enough for self-driving vehicles (SDVs)?”

Researchers employed an expressed-preference approach – a method that has not previously been employed in this setting – to determine the socially acceptable risk of SDVs. The results showed that the public will not accept this new technology unless it is shown to be safer, approximately four to five times as safe as human-driven vehicles (HDVs). Despite the conveniences SDVs would bring to individuals, such as the ability to watch a movie, read a book, sleep or surf the internet, the public will be much less likely to accept, or even tolerate, SDVs if they have the same risk level as human driving. As suggested by previous studies, an individual increases his or her demand for safety when that safety is entrusted to an external factor, such as an automated vehicle.

One of the major motivations behind the development of SDVs is to improve road safety. Human error is believed to cause 94 percent of all traffic crashes in the U.S., and 75 percent in the U.K. While SDVs have the potential to significantly reduce these types of crashes, they also introduce several new road risks, including accidents caused by cyber-attacks. Creating perfectly safe SDVs is both technologically and economically infeasible, but policies can require that the risk of having them on the road be as low as technically achievable.

The study was conducted by Peng Liu and Run Yang, Tianjin University, and Zhigang Xu, of Chang’an University. The survey was distributed to a convenience sample of residents in Tianjin, China. Of the 499 respondents, half were randomly assigned to complete a version of the survey for HDVs, while the other half completed an SDV version. Risk frequencies were expressed as one fatality per a certain number of vehicle-kilometers traveled and as one fatality per a certain number of population, respectively. Respondents were asked to accept or reject each traffic risk scenario at one of four levels: never accept, hard to accept, easy to accept and fully accept.

The results show that the respondents believe that SDVs should be four to five times as safe as HDVs. Current global traffic fatal risk is estimated at 17.4 per 100,000, which is 350 times greater than the frequency accepted by 50 percent of the respondents for SDVs. This implies that respondents expect SDVs to improve safety by two orders of magnitude against the current traffic risk.

Based on the results, the researchers propose the following requirements for SDVs based on the tolerability of risk in industrial safety (a concept developed in the health and safety field) in which risks are distinguished by three criteria: unacceptable, tolerable and broadly acceptable. SDVs that are less safe than human drivers would be set as the unacceptable risk criterion. The tolerable risk is that SDVs be four to five times as safe, meaning they should be able to reduce 75-80 percent of current traffic fatalities. The broadly acceptable risk criterion for SDVs is set as two orders of magnitude lower than current global traffic risk, indicating a hundredfold improvement over current traffic risks, or the same order of magnitude experienced in public transportation modes, such as rail and commercial aviation.

“Our results and method may help government authorities to establish clear safety requirements for regulating SDVs and also help SDV manufacturers find consumers' expectations for SDVs that must be met,” states Liu, Ph.D., assistant professor of industrial engineering.

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • Iintegration and use of emerging tools

    Future Proof Your Security Career with AI Skills

    AI’s evolution demands security leaders master...
    Columns
    By: Jerry J. Brennan and Joanne R. Pollock
  • The 2025 Security Benchmark Report

    The 2025 Security Benchmark Report

    The 2025 Security Benchmark Report surveys enterprise...
    The Security Benchmark Report
    By: Rachelle Blair-Frasier
  • The Most Influential People in Security 2025

    Security’s Most Influential People in Security 2025

    Security Magazine’s 2025 Most Influential People in...
    Most Influential People in Security
    By: Security Staff
Manage My Account
  • Security Newsletter
  • eMagazine Subscriptions
  • Manage My Preferences
  • Online Registration
  • Mobile App
  • Subscription Customer Service

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Security audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Security or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • critical event management
    Sponsored byEverbridge

    Why a Unified View Across IT, Continuity, and Security Makes or Breaks Crisis Response

  • Charlotte Star Room
    Sponsored byAMAROK

    In an Uncertain Economy, Security Is a Necessity - Not an Afterthought

  • Sureview screen
    Sponsored bySureView Systems

    The Evolution of Automation in the Command Center

Popular Stories

The Lourve

The Lourve Heist: What Was the State of the Museum’s Security?

The 2025 Security Benchmark Report

The 2025 Security Benchmark Report

Office supplies

Security Leaders Share Why 77% Organizations Lose Data Due to Insider Risks

American Airlines

Security Leaders Discuss Cyberattack on American Airlines Subsidiary

Going Down with the Ship

Going Down with the Ship

Top Cybersecurity Leaders

Events

September 18, 2025

Security Under Fire: Insights on Active Shooter Preparedness and Recovery

ON DEMAND: In today’s complex threat environment, active shooter incidents demand swift, coordinated and well-informed responses.

November 13, 2025

Inside the 2025 Security Benchmark Report

The 2025 Security Benchmark Report unveils the top trends CSOs and enterprise security executives are facing in today’s current climate and how each of these trends could potentially impact the enterprise’s global reputation with the public, governments, and business partners. 

View All Submit An Event

Products

Security Culture: A How-to Guide for Improving Security Culture and Dealing with People Risk in Your Organisation

Security Culture: A How-to Guide for Improving Security Culture and Dealing with People Risk in Your Organisation

See More Products

Related Articles

  • ransomware on laptop

    75% of OT organizations had at least 1 intrusion in the last year

    See More
  • coronavirus

    72 Percent of Americans Say They'll Hit Mental 'Breaking Point' if Stay-At-Home Orders Continue

    See More
  • Survey says People Want Connected Cars but Also Fear Them

    See More

Related Products

See More Products
  • Risk Analysis and the Security Survey, 4th Edition

  • CPTED.jpg

    CPTED and Traditional Security Countermeasures: 150 Things You Should Know

  • 150 things.jpg

    Physical Security: 150 Things You Should Know 2nd Edition

See More Products
×

Sign-up to receive top management & result-driven techniques in the industry.

Join over 20,000+ industry leaders who receive our premium content.

SIGN UP TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing