Forty-one percent of investors and analysts are now extremely concerned about cyber threats, ranking it as the largest threat to business, according to the PwC Global Investor Survey 2018. Forty percent of business leaders see cyber as a top-three threat, but business leaders rank over-regulation and terrorism higher.

To improve trust with customers, 64 percent of investors believe businesses should prioritize investment in cybersecurity protection, compared to 47 percent of CEOs.