In addition, the survey of 2,000 U.S. consumers found that the breaches were most likely to occur in hospitals — the location cited by more than one-third (36 percent) of respondents who experienced a breach — followed by urgent-care clinics (22 percent), pharmacies (22 percent), physician’s offices (21 percent) and health insurers (21 percent). Half (50 percent) of consumers who experienced a breach found out about it themselves, through noting an error on their credit card statement or benefits explanation, whereas only one-third (33 percent) were alerted to the breach by the organization where it occurred, and only about one in seven (15 percent) were alerted by a government agency.

Among those who experienced a breach, half (50 percent) were victims of medical identity theft. Most often, the stolen identity was used to purchase items (cited by 37 percent of data-breached respondents) or used for fraudulent activities, such as billing for care (37 percent) or filling prescriptions (26 percent). Nearly one-third of consumers had their social security number (31 percent), contact information (31 percent) or medical data (31 percent) compromised. Unlike credit-card identity theft, where the card provider generally has a legal responsibility for account holders’ losses above $50, victims of medical identity theft often have no automatic right to recover their losses.

“Health systems need to recognize that many patients will suffer personal financial loss from cyberattacks of their medical information,” said Reza Chapman, managing director of cybersecurity in Accenture’s health practice. “Not only do health organizations need to stay vigilant in safeguarding personal information, they need to build a foundation of digital trust with patients to help weather the storm of a breach.”

Despite the myriad of breaches occurring, significantly more consumers still trust their healthcare provider (88 percent) and payer (82 percent) to keep their healthcare data secure than trust health technology companies (57 percent) or the government (56 percent) to do so. And while more than four in five consumers (82 percent) said they want to have at least some involvement in keeping their healthcare data secured, fewer than two-thirds (64 percent) said that they have such involvement today.

In response to the breach, nearly all (91 percent) of the consumers who were data-breach victims took some type of action. Some changed healthcare providers (cited by 25 percent), insurance plans (21 percent) or sought legal counsel (19 percent). Others took personal steps, such as changing login credentials (29 percent), subscribing to identity-protection services (24 percent) or adding security software to their computer (20 percent). Only 12 percent of data-breach victims reported the breach to the organization holding their data.

https://www.accenture.com/us-en/insight-accenture-health-2017-consumer-survey