Security Magazine logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Security Magazine logo
  • NEWS
    • Security Newswire
    • Technologies & Solutions
  • MANAGEMENT
    • Leadership Management
    • Enterprise Services
    • Security Education & Training
    • Logical Security
    • Security & Business Resilience
    • Profiles in Excellence
  • PHYSICAL
    • Access Management
    • Fire & Life Safety
    • Identity Management
    • Physical Security
    • Video Surveillance
    • Case Studies (Physical)
  • CYBER
    • Cybersecurity News
    • More
  • BLOG
  • COLUMNS
    • Cyber Tactics
    • Leadership & Management
    • Security Talk
    • Career Intelligence
    • Leader to Leader
    • Cybersecurity Education & Training
  • EXCLUSIVES
    • Annual Guarding Report
    • Most Influential People in Security
    • The Security Benchmark Report
    • The Security Leadership Issue
    • Top Guard and Security Officer Companies
    • Top Cybersecurity Leaders
    • Women in Security
  • SECTORS
    • Arenas / Stadiums / Leagues / Entertainment
    • Banking/Finance/Insurance
    • Construction, Real Estate, Property Management
    • Education: K-12
    • Education: University
    • Government: Federal, State and Local
    • Hospitality & Casinos
    • Hospitals & Medical Centers
    • Infrastructure:Electric,Gas & Water
    • Ports: Sea, Land, & Air
    • Retail/Restaurants/Convenience
    • Transportation/Logistics/Supply Chain/Distribution/ Warehousing
  • EVENTS
    • Industry Events
    • Webinars
    • Solutions by Sector
    • Security 500 Conference
  • MEDIA
    • Videos
      • Cybersecurity & Geopolitical Discussion
      • Ask Me Anything (AMA) Series
    • Podcasts
    • Polls
    • Photo Galleries
  • MORE
    • Call for Entries
    • Classifieds & Job Listings
    • Continuing Education
    • Newsletter
    • Sponsor Insights
    • Store
    • White Papers
  • EMAG
    • eMagazine
    • This Month's Content
    • Advertise
  • SIGN UP!
Security NewswireCybersecurity News

45% of Consumers Have Been a Victim of Cybercrime

Cybersecurity Leadership Images
October 27, 2016

The research also found that one in six of these consumers have lost funds due to online fraud, with 20% losing in excess of $1,298.

Of the cybercrimes carried out, false requests to reset social media account passwords was the most common fraud — experienced by 20% of the subsample, closely followed by emails impersonating legitimate companies attempting to solicit personal information (17%).

The research highlighted that victims of cybercrime were fearful of using online services in the future. In addition 21% of the victims experienced dissatisfaction with the brand involved. This impact on brand reputation was reflected in the fact that when asked about recent high-profile cyberattacks, 71% of consumers said they believed these events damaged an organization’s reputation, 65% said they thought it decreased trust in the brand, while a further 53% stated people wouldn’t engage with the brand in future. The findings highlight the importance of organizations having a comprehensive brand protection strategy in place.

Conducted by Opinium, a leading market research company, the research surveyed 3,457 consumers across the U.K., U.S., Germany, France, Italy, Denmark, Spain, Sweden and the Netherlands to gauge perceptions, attitudes and experiences regarding online fraud, security and cybercrime.

The research found that consumer confidence in transacting online is highest when it comes to established channels, such as mobile banking apps and online shopping websites that were rated as being 52% and 50% trustworthy, respectively. Social media channels (16%) and social media advertising (14%) scored lowest with consumers highlighting a high level of scepticism that these channels fail to keep the personal information of consumers safe.

The research also revealed that there is a high level of awareness amongst consumers (87%) of the dangers of transacting online and the tactics used by cybercriminals leading them to use a number of precautions when online. Limiting the entry of personal details to the websites of familiar brands was the most common answer (54%), followed by checking for https or the padlock symbol in the Web address bar (50%). Despite this knowledge, the research also uncovered that there were areas, such as the Dark Web that consumers didn’t fully understand, with 37% saying they didn’t know what the Dark Web was used for.

“Cybercrime is affecting both brands and consumers, and is only set to rise as our use of the Internet increases. As a result there needs to be a multi-layered approach to online brand protection, to ensure customer trust, reputation and bottom line are maintained,” says Mark Frost, CEO, MarkMonitor. “This research demonstrates that consumers are not only aware of the severity of cybercrime and the tactics employed, but also the effects these attacks have on the brands themselves. Yet despite these high levels of awareness, they are still falling victim to cybercrime.

“As the sophistication of cyber attackers rises and criminals make more use of underground sites, such as those found on the Dark Web, it is critical that brands look at every method of protection and consider all threat vectors in order to ensure they can protect every aspect of their business and keep their customers safe.”  

https://www.markmonitor.com/
KEYWORDS: cyber security cybercrime theft prevention

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • Security's Top Cybersecurity Leaders 2024

    Security's Top Cybersecurity Leaders 2024

    Security magazine's Top Cybersecurity Leaders 2024 award...
    Security Enterprise Services
    By: Security Staff
  • cyber brain

    The intersection of cybersecurity and artificial intelligence

    Artificial intelligence (AI) is a valuable cybersecurity...
    Logical Security
    By: Pam Nigro
  • artificial intelligence AI graphic

    Assessing the pros and cons of AI for cybersecurity

    Artificial intelligence (AI) has significant implications...
    New Security Technology
    By: Charles Denyer
Subscribe For Free!
  • Security eNewsletter & Other eNews Alerts
  • eMagazine Subscriptions
  • Manage My Preferences
  • Online Registration
  • Mobile App
  • Subscription Customer Service

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Security audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Security or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Crisis Response Team
    Sponsored byEverbridge

    Automate or Fall Behind – Crisis Response at the Speed of Risk

  • Perimeter security
    Sponsored byAMAROK

    Why Property Security is the New Competitive Advantage

  • Duty of Care
    Sponsored byAMAROK

    Integrating Technology and Physical Security to Advance Duty of Care

Popular Stories

Internal computer parts

Critical Software Vulnerabilities Rose 37% in 2024

Coding

AI Emerges as the Top Concern for Security Leaders

Half open laptop

“Luigi Was Right”: A Look at the Website Sharing Data on More Than 1,000 Executives

Person working on laptop

Governance in the Age of Citizen Developers and AI

Shopping mall

Victoria’s Secret Security Incident Shuts Down Website

2025 Security Benchmark banner

Events

June 24, 2025

Inside a Modern GSOC: How Anthropic Benchmarks Risk Detection Tools for Speed and Accuracy

For today's security teams, making informed decisions in the first moments of a crisis is critical.

August 27, 2025

Risk Mitigation as a Competitive Edge

In today’s volatile environment, a robust risk management strategy isn’t just a requirement—it’s a foundation for organizational resilience. From cyber threats to climate disruptions, the ability to anticipate, withstand, and adapt to disruption is becoming a hallmark of industry leaders.

View All Submit An Event

Products

Security Culture: A How-to Guide for Improving Security Culture and Dealing with People Risk in Your Organisation

Security Culture: A How-to Guide for Improving Security Culture and Dealing with People Risk in Your Organisation

See More Products

Related Articles

  • Cashier collecting receipt from printer

    52% of consumers have an increased fear of becoming a fraud victim

    See More
  • Computer with pink, orange and purple lighting

    45% of tech leaders have experienced a SaaS cybersecurity incident

    See More
  • cyber6-900px.jpg

    Survey Says a Higher Percentage of Companies Have Been Targeted by Nation-State Hackers

    See More

Related Products

See More Products
  • databasehacker

    The Database Hacker's Handboo

See More Products
×

Sign-up to receive top management & result-driven techniques in the industry.

Join over 20,000+ industry leaders who receive our premium content.

SIGN UP TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing