69% of Consumers Believe AI Fraud Is the Biggest Identity Threat
Jumio has released its 2025 Online Identity Study, exploring consumer attitudes and awareness surrounding online identity, fraud risks and consumer data protection. The report found that compared to a year ago, AI-driven fraud has become a more prominent threat to personal security than more traditional identity theft methods, with 69% of consumers saying so. AI-powered scams are also more challenging to detect than they were a year ago.
Consumers worry daily about falling victim to AI fraud, with 76% worrying about false documents or digital IDs being created through AI and 75% worrying about AI-created scam messages deceiving targets into giving away money or sensitive information. 54% of consumers are confident in their ability to detect a deepfake video, with 41% reporting they are not confident. 5% are unaware of what a deepfake video is.
The report also found that students are pushing for greater digital trust standards. Key findings include:
- 40% believe the responsibility of mitigating AI-driven fraud belongs to government agencies. 38% believe it should go to big tech.
- 38% would feel more secure using biometrics rather than just passwords to protect online accounts.
- 42% would have more trust in their banking institution if it leveraged biometrics for identity verification.
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