Jumio has released its 2025 Online Identity Study, exploring consumer attitudes and awareness surrounding online identity, fraud risks and consumer data protection. The report found that compared to a year ago, AI-driven fraud has become a more prominent threat to personal security than more traditional identity theft methods, with 69% of consumers saying so. AI-powered scams are also more challenging to detect than they were a year ago.

Consumers worry daily about falling victim to AI fraud, with 76% worrying about false documents or digital IDs being created through AI and 75% worrying about AI-created scam messages deceiving targets into giving away money or sensitive information. 54% of consumers are confident in their ability to detect a deepfake video, with 41% reporting they are not confident. 5% are unaware of what a deepfake video is. 

The report also found that students are pushing for greater digital trust standards. Key findings include: 

• 40% believe the responsibility of mitigating AI-driven fraud belongs to government agencies. 38% believe it should go to big tech. 
• 38% would feel more secure using biometrics rather than just passwords to protect online accounts. 
• 42% would have more trust in their banking institution if it leveraged biometrics for identity verification.