Over Half of Online Shopping Traffic is Made Up of Bots
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Radware's recent ecommerce report found that automated bots accounted for 57% of e-commerce website traffic during the 2024 holiday season. It marks the first time that automated, non-DDoS generating bots drove more traffic than human shoppers, signaling a critical shift in the cybersecurity landscape for e-commerce providers and online retailers.
The report highlights major bot attack trends and real-world attack data observed during the 2024 online holiday shopping season. In addition, it offers insights into the distributed, multivector attacks e-commerce providers and retailers can expect to battle this year.
According to the report, bad bots made up 31% of total internet traffic during the last holiday season. Nearly 60% of the malicious traffic employed advanced behavioral techniques to evade traditional, signature-based detection. Combating these bots requires accurate AI-powered detection of attack patterns, including rotating IPs and identities, distributed attacks,
Malicious bot traffic directed at mobile platforms rose 160% between the 2023 and 2024 holiday shopping seasons, representing a fundamental shift in attacker focus. Security strategies need to be shored up and tailored for vulnerable mobile platforms and attackers using more sophisticated techniques, including mobile emulators, mobile-specific proxies, and headless browsers with mobile user-agent strings.
The proportion of holiday attack traffic originating from and blending in with ISP networks increased 32% between 2023 and 2024. Attackers are leveraging wider network and residential proxy services to evade rate-limiting, geo-based, and IP-based blocking mechanisms, creating even greater mitigation challenges for security teams working without advanced, multi-layered protections.
To maximize their success, attackers are targeting applications by combining bot attacks with web application vulnerability exploits, business logic attacks, and API-focused attacks. Protecting already burdened security systems requires an integrated application security strategy that uses the latest threat intelligence and cross-correlates security threats across security modules.
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