As you read through this year’s Security 500 Report and the advertisements surrounding it, you may not realize how much marketing’s mission is intertwined with security’s. Perhaps a digital marketing conference would be as valuable to you as attending a security industry event because the era of collecting, analyzing and interpreting information to identify risks and predict threats has arrived. Scorned for its use by three-letter government agencies, the results are clear. It works. The Predictive Revolution is the culmination of a three-stage evolution in risk and security practices.
Last year the Security 500 Report research identified the Risk-Nado facing security organizations. It pointed out how global risk matrix, the role of security and the expected results were all expanding quickly. As a solution, we identified with the theme of the book (and movie) “Money Ball” and the application of quantifiable mathematics to predict how a player will do in a specific situation.