This continuously growing volume of data presents new challenges, as well as new opportunities, for organizations to build consumer trust. 

Citing the Target data breach, Senator Leahy of Vermont reintroduced the Personal Data Privacy and Security Act, which would "establish a national standard for data breach notification, and require American businesses that collect and store consumers’ sensitive personal information to safeguard that information from cyber threats."

There is no shortage of news stories dealing with cybercrime and data breaches. From Citigroup admitting that computer hackers breached the bank’s network and accessed the data of about 200,000 bank card holders in North America, to the huge data breach at Sony and its Playstation Network, it’s all over the news.