What: FREE Webinar
When: ON DEMAND
Why You Need Accurate Location Insights For Geolocation Data
IP geolocation data, which maps the IP address of a device connected with the Internet to a geographic location, has been helping inform online business decisions for almost 20 years. Although it is no longer the new kid on the digital block, it has become an ever-more essential tool, addressing more varied business needs and applications than ever before – all arising from the growth of anonymous incoming Internet traffic as well as increased numbers of remote workers. This is driving a need for accurate location insights at organizations around the globe.
As a market leader in geolocation decisioning data, our goal is to help our users better understand the value of this data – and the capabilities and challenges they may rarely think about - to ensure they are getting the greatest possible value in their online business.
In this webinar you will learn:
- How work from home mandates during the pandemic are driving the need for accurate location insights.
- How the growth in demand for streaming media and OTT content distribution and the launch of new streaming services are driving the need for accurate geolocation data and the ability to detect password sharing.
- Why ensuring your data provider is fully compliant with privacy laws (GDPR and CCPA) and regulations that apply to your business is more important than ever before.
- How anonymous proxy detection is even more critical since fraudsters are looking for new ways to scam and steal during the pandemic.