Brendan O’Connor

For years, just about every update of consumer cloud applications would include new features that the user could configure around their personal taste, convenience, and preferred uses. Over time, and with increasing features and capabilities, what had begun as an application’s simple settings, was replaced by a proliferation of tabs, cascading drop-down menus, banners, breadcrumbs, hyperlinks, bookmarks, and more, creating a world of choices and individual styles.