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Larry Lunetta is VP of Marketing for Security Solutions at Aruba, a Hewlett Packard Enterprise company, bringing decades of leadership experience at various security-related firms. Patent-holder Lunetta was most recently with the UEBA start-up Niara, which was acquired by Aruba in 2017. Other companies he founded or led include ArcSight, PetaSecure, and Replay Solutions. Lunetta also guest lectures on entrepreneurship for the WP Carey School of Business at Arizona State University.
It’s no secret that the workplace is getting smarter every day. Through an increasingly connected world, new capabilities such as location-based services and “smart” buildings are becoming more commonplace to create today’s experience-based economy. In the not-so-distant-future, digitally-driven interactions that are personalized for employees, customers and partners will become the norm.