In the post-9/11 era, a majority of medium-to-large organizations in both the public and private sectors − at the urging of the government and out of self-interest − have developed and deployed emergency response plans. Many of these organizations have extended this proactive preparedness to include planning for the unique requirements of disaster recovery and business continuity.
It’s a wonder that Mark Domnauer gets any rest. As Corporate Security Director for Adobe Systems Incorporated, Domnauer has risk coming at him in all shapes and sizes, and from any direction. Whether it’s a smartphone or tablet app, a game, video, digital magazine, website or online experience, chances are that it was touched by Adobe technology.
How many times a month do we hear on the news about product recalls – on everything from vehicles and produce to toys and pharmaceuticals? How often do we hear about manmade and natural disasters that not only seriously impact the people in a locale – but the businesses that operate in that region?
Social media can hold the key to transforming enterprise business continuity management (BCM), especially crisis/incident management and communications practices.
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