The U.S. Presidential Election has, in many ways, been digital. Spend on digital ads in the race reached $2.9 billion in 2020. This was up sharply from $0.4 billion four years ago, marking the continuing prominence of digital political campaigning since President Obama's campaign manager, David Plouffe heralded the channel as a deciding factor in the election 12 years ago.
However, an increasing challenge for this online ad spend has been ad fraud. In a new study, in association with the University of Baltimore, we see that marketers will $35 billion to digital ad fraud in 2020.
Ad fraud is the practice of fraudulently representing online advertising impressions, clicks, conversion or data events in order to generate revenue. In the case of the political campaigns, often money is spent reaching bots rather than voters.
Security operations centers (SOCs) across the globe are most concerned with advanced threat detection and are increasingly looking to artificial intelligence (AI) and machine learning (ML) technologies to proactively safeguard the enterprise, according to a new study by Micro Focus, in partnership with CyberEdge Group.
The National Association of Regulatory Utility Commissioners Center for Partnerships & Innovation announced the release of the Cybersecurity Tabletop Exercise Guide and Public Utility Commission Participation in GridEx V: A Case Study. These new publications highlight the need for public utility commissions and utilities to coordinate on cybersecurity preparedness efforts.
The Cybersecurity and Infrastructure Security Agency (CISA), the Federal Bureau of Investigation (FBI), and the U.S. Department of Health and Human Services (HHS) have credible information of an increased and imminent cybercrime threat to U.S. hospitals and healthcare providers.
Random simulations took place to test security personnel’s aptitude included prevention, detection and disposal of stowaway attempts, port-users gate clearance procedures, access control procedures and understanding of video surveillance operations.
To help keep New Jersey workers and the workplace safe during the coronavirus, the Governor of New Jersey Phil Murphy has issued an executive order with mandatory safety standards that private and public companies must adhere and comply to dealing with COVID-19 response.
SafeGuard Cyber announced the results of a new survey of 600 senior enterprise IT and security professionals. The study revealed the need to harden unconventional attack vectors in cloud, mobile, and social media technologies. Moreover, enterprise organizations are juggling the twin demands of budget constraints and the need to drive business outcomes.
SonicWall Capture Labs threat researchers unveiled third-quarter threat intelligence collected by the company’s more than 1 million global security sensors. Year-to-date findings through September 2020 highlight cyber criminals’ growing use of ransomware, encrypted threats and attacks leveraging non-standard ports, while overall malware volume declined for the third consecutive quarter.
During its Cybersecurity Perspectives forum kicking off, power management company Eaton announced it is the first company to have its product development processes certified by both the International Electrotechnical Commission (IEC) and global safety science organization UL.
An online platform designed to help IoT vendors receive, assess, manage and mitigate vulnerability reports has been launched by the IoT Security Foundation (IoTSF). VulnerableThings.com aims to simplify the reporting and management of vulnerabilities while helping IoT vendors comply with new consumer IoT security standards and regulations.
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