As consumers become increasingly comfortable using biometrics to unlock devices and log into accounts, there is a growing interest in bringing this technology to physical payment cards to provide simple-to-use multifactor authentication for in-store transactions. The Secure Technology Alliance released an introductory resource for those interested in better understanding the business case, impact and considerations for providing fingerprint-based biometric payment cards.
Ground chuck and filet mignon are two very different types of beef. Ground chuck is priced for everyday meals. Filet mignon, however, is a luxury cut, prized for its tenderness with a price tag to match. Beef may be what’s for dinner, but what kind clearly matters to the consumer.