Social media can hold the key to transforming enterprise business continuity management (BCM), especially crisis/incident management and communications practices.
It is hard to imagine any market sector today that is not impacted by the “Big Three” emerging technologies: Social Media, Mobility and Cloud Computing. The holiday shopping season saw “Cyber Monday” come out of nowhere to replace “Black Friday” as a traditional benchmark for consumer spending. New media and technology are being rapidly indoctrinated into our culture.
An emerging methodology with technological roots – flash mobs – enables individuals using social networking sites (e.g., Facebook.com, Twitter.com, or Meetup.com), instant messaging and email to gather at a particular location, date and time and carry out legal or criminal activities (e.g., sabotage, robberies, and beatings).