With the advent of social media, personal and professional identities are beginning to blend together. I am linked, I tweet and am face booked. I have my own space; I can Skype and even FaceTime. By accessing all these sites, my professional and personal lives seem to be getting in the way of each other. In fact, my personal and professional identities are melding.
Social media can hold the key to transforming enterprise business continuity management (BCM), especially crisis/incident management and communications practices.
It is hard to imagine any market sector today that is not impacted by the “Big Three” emerging technologies: Social Media, Mobility and Cloud Computing. The holiday shopping season saw “Cyber Monday” come out of nowhere to replace “Black Friday” as a traditional benchmark for consumer spending. New media and technology are being rapidly indoctrinated into our culture.
An emerging methodology with technological roots – flash mobs – enables individuals using social networking sites (e.g., Facebook.com, Twitter.com, or Meetup.com), instant messaging and email to gather at a particular location, date and time and carry out legal or criminal activities (e.g., sabotage, robberies, and beatings).