Security Magazine logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Security Magazine logo
  • NEWS
    • Security Newswire
    • Technologies & Solutions
  • MANAGEMENT
    • Leadership Management
    • Enterprise Services
    • Security Education & Training
    • Logical Security
    • Security & Business Resilience
    • Profiles in Excellence
  • PHYSICAL
    • Access Management
    • Fire & Life Safety
    • Identity Management
    • Physical Security
    • Video Surveillance
    • Case Studies (Physical)
  • CYBER
    • Cybersecurity News
    • More
  • BLOG
  • COLUMNS
    • Cyber Tactics
    • Leadership & Management
    • Security Talk
    • Career Intelligence
    • Leader to Leader
    • Cybersecurity Education & Training
  • EXCLUSIVES
    • Annual Guarding Report
    • Most Influential People in Security
    • The Security Benchmark Report
    • The Security Leadership Issue
    • Top Guard and Security Officer Companies
    • Top Cybersecurity Leaders
    • Women in Security
  • SECTORS
    • Arenas / Stadiums / Leagues / Entertainment
    • Banking/Finance/Insurance
    • Construction, Real Estate, Property Management
    • Education: K-12
    • Education: University
    • Government: Federal, State and Local
    • Hospitality & Casinos
    • Hospitals & Medical Centers
    • Infrastructure:Electric,Gas & Water
    • Ports: Sea, Land, & Air
    • Retail/Restaurants/Convenience
    • Transportation/Logistics/Supply Chain/Distribution/ Warehousing
  • EVENTS
    • Industry Events
    • Webinars
    • Solutions by Sector
    • Security 500 Conference
  • MEDIA
    • Videos
      • Cybersecurity & Geopolitical Discussion
      • Ask Me Anything (AMA) Series
    • Podcasts
    • Polls
    • Photo Galleries
  • MORE
    • Call for Entries
    • Classifieds & Job Listings
    • Continuing Education
    • Newsletter
    • Sponsor Insights
    • Store
    • White Papers
  • EMAG
    • eMagazine
    • This Month's Content
    • Advertise
  • SIGN UP!
CybersecuritySecurity NewswireCybersecurity News

Despite breaches, consumer trust remains high

shopping-freepik49296.jpg
November 18, 2021

The Application Security Division of NTT Ltd. released The State of Secure Online Holiday Shopping, an analysis examining more than 1,000 online shoppers’ thoughts and behaviors related to cybersecurity and online holiday shopping. The results suggest that although a significant majority of consumers generally understand the risks associated with shopping online during the holiday season, they ultimately prioritize the benefits of e-commerce over cybersecurity — even following a breach that exposed their personal information.

According to the survey, 35% of consumers indicated that they would continue shopping with a retailer that experienced a security breach, while only 25% said they would begin taking their business elsewhere. Additionally, less than half of respondents (46%) said they would stop shopping with a retailer altogether if their own credit card or personal information was leaked by the company in a security breach.

Despite Breaches, Consumer Trust Remains High — Especially When Using Mobile Apps

Even though 26% of respondents have already experienced credit card or identity theft as a direct result of shopping online — with 10% of those instances having occurred during the COVID-19 pandemic — most consumers still feel that their personal information is protected.

  • 58% of respondents feel that their data is protected when shopping online.
  • 40% said they feel more secure when shopping online with a large retailer versus a small business.
  • Online shoppers feel significantly more secure storing their credit card information in retail mobile apps (57%) compared to e-commerce sites (19%).

 Online Shoppers Already Taking Measures to Protect Their Information

94% of survey respondents — of which more than half conduct the majority of their shopping online — claim that they are knowledgable of cybersecurity risks and take the following precautions:

  • 63% do not shop online when connected to a public Wi-Fi network.
  • 76% check to make sure an e-commerce website has a secure HTTPS connection.
  • 73% rarely or never click on links when offered a deal through an advertisement, email or social media promotion.
  • 51% use two-factor authentication.

“Even before the pandemic, companies in the retail and wholesale industry were already among the most targeted by hackers,” said Craig Hinkley, chief executive officer at NTT Application Security. “Unfortunately, the urgent demand for merchants large and small to accelerate their shift to e-commerce has ultimately led to an extremely dangerous threat landscape in the retail sector that consumers need to be mindful of while shopping online this holiday season and beyond.”

These figures indicate a sense of trust between consumers and online retailers, a recent study from Juniper Research projects fraudulent activities to cost merchants more than $20 billion by the end of 2021. With the onus falling on retailers to secure their online storefront or potentially risk paying settlements that can result from a breach, it is now critical for merchants to invest in application security testing that scans for exploitable vulnerabilities without interrupting their business during the holiday shopping season.

For more information on NTT Application Security’s survey results, please visit whitehatsec.com/safeholidayshopping.

KEYWORDS: cyber security online shopping risk management

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • Security's Top Cybersecurity Leaders 2024

    Security's Top Cybersecurity Leaders 2024

    Security magazine's Top Cybersecurity Leaders 2024 award...
    Security Enterprise Services
    By: Security Staff
  • cyber brain

    The intersection of cybersecurity and artificial intelligence

    Artificial intelligence (AI) is a valuable cybersecurity...
    Logical Security
    By: Pam Nigro
  • artificial intelligence AI graphic

    Assessing the pros and cons of AI for cybersecurity

    Artificial intelligence (AI) has significant implications...
    Cybersecurity Education & Training
    By: Charles Denyer
Manage My Account
  • Security eNewsletter & Other eNews Alerts
  • eMagazine Subscriptions
  • Manage My Preferences
  • Online Registration
  • Mobile App
  • Subscription Customer Service

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Security audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Security or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Crisis Response Team
    Sponsored byEverbridge

    Automate or Fall Behind – Crisis Response at the Speed of Risk

  • Perimeter security
    Sponsored byAMAROK

    Why Property Security is the New Competitive Advantage

  • Duty of Care
    Sponsored byAMAROK

    Integrating Technology and Physical Security to Advance Duty of Care

Popular Stories

Coding

AI Emerges as the Top Concern for Security Leaders

Half open laptop

“Luigi Was Right”: A Look at the Website Sharing Data on More Than 1,000 Executives

Shopping mall

Victoria’s Secret Security Incident Shuts Down Website

Laptop with coding on ground

Stepping Into the Light: Why CISOs Are Replacing Black-Box Security With Open-Source XDR

Gift cards and credit cards

Why Are Cyberattacks Targeting Retail? Experts Share Their Thoughts

2025 Security Benchmark banner

Events

June 24, 2025

Inside a Modern GSOC: How Anthropic Benchmarks Risk Detection Tools for Speed and Accuracy

For today's security teams, making informed decisions in the first moments of a crisis is critical.

July 17, 2025

Tech in the Jungle: Leveraging Surveillance, Access Control, and Technology in Unique Environments

From animal habitats to bustling crowds of visitors, a zoo is a one-of-a-kind environment for deploying modern security technologies.

View All Submit An Event

Products

Security Culture: A How-to Guide for Improving Security Culture and Dealing with People Risk in Your Organisation

Security Culture: A How-to Guide for Improving Security Culture and Dealing with People Risk in Your Organisation

See More Products

Related Articles

  • computer security

    Data breaches affect consumer trust

    See More
  • Airport at Sunset

    Report Says Tourism Remains Strong Despite Terrorism

    See More
  • computer

    IT security professionals demonstrate excessive trust despite concerns with remote work security programs

    See More

Events

View AllSubmit An Event
  • August 27, 2025

    Risk Mitigation as a Competitive Edge

    In today’s volatile environment, a robust risk management strategy isn’t just a requirement—it’s a foundation for organizational resilience. From cyber threats to climate disruptions, the ability to anticipate, withstand, and adapt to disruption is becoming a hallmark of industry leaders.
View AllSubmit An Event
×

Sign-up to receive top management & result-driven techniques in the industry.

Join over 20,000+ industry leaders who receive our premium content.

SIGN UP TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing