The Application Security Division of NTT Ltd. released The State of Secure Online Holiday Shopping, an analysis examining more than 1,000 online shoppers’ thoughts and behaviors related to cybersecurity and online holiday shopping. The results suggest that although a significant majority of consumers generally understand the risks associated with shopping online during the holiday season, they ultimately prioritize the benefits of e-commerce over cybersecurity — even following a breach that exposed their personal information.
According to the survey, 35% of consumers indicated that they would continue shopping with a retailer that experienced a security breach, while only 25% said they would begin taking their business elsewhere. Additionally, less than half of respondents (46%) said they would stop shopping with a retailer altogether if their own credit card or personal information was leaked by the company in a security breach.