As snow piles deeper and the winter weather grows harsh across much of the Midwest and Northeast, Pensacola is reminding cyber workers (and their employers) that relief can be found down south. A new series of social media ads from Pensacola, Florida presents images of the region’s emerald waters and sugar-white sands, but officials say that’s only the beginning of what the area has to offer information security professionals.

“The ads are designed to start conversations – among coworkers, family members, and cybersecurity company executives,” said Scott Luth, CEO of FloridaWest Economic Development Alliance. “The next step is to get them here so that they can experience our quality of life firsthand and start considering doing their current job remotely, finding a new job with one of our many cybersecurity employers, or in some cases, moving their company here.”

Northwest Florida is home to a host of military, government, and private sector cybersecurity assets, many of which are featured on CyberCoastFlorida.com, centerpiece of FloridaWest’s cybersecurity strategic plan. The ads will drive traffic to the site and promote the area’s advantages in terms of climate, commute times, cost-of-living, and overall quality of life.

FloridaWest is also working with local tourism officials, hoteliers, and real estate companies to offer incentives for qualified cybersecurity professionals to try out a remote-work week in the area.

Luth noted that the focus on attracting people who already have jobs complements the more traditional effort to attract companies.

“Organizations with high-demand, high-wage specialties like cybersecurity thrive where they can find the best talent in the highest numbers,” he said. “FloridaWest is leveraging this trend to keep our homegrown cyber talent here and bring in more from other places. If we have the people, the companies will follow.”