Report calls for retailers to adopt more strategic use of video analytics

A new ECR report, authored by Professor Emeritus Adrian Beck of the University of Leicester, calls for retailers to leverage video analytics more strategically, to control costs, improve operations and increase profitability. Commissioned by the ECR Retail Loss Group and supported by an independent research grant from Genetec Inc, the report offers practical advice for retailers on extracting maximum value from their video surveillance systems.

The report, ‘Reviewing the use of video technologies in retail’ is drawn from in-depth interviews and site visits with representatives from 22 retailers* based in the US and Europe. These include some of the largest retailers in the world, with collective sales of over $1 trillion –   equivalent to approximately 12 percent of the total US and European retail market.