The NRF noted Walmart's recent announcement that it will be enforcing a policy requiring customers to wear a mask to shop in their stores. Walmart's policy, said the NRF, was the "tipping point in this public health debate. Workers serving customers should not have to make a critical decision as to whether they should risk exposure to infection or lose their jobs because a minority of people refuse to wear masks in order to help stop the spread of the deadly coronavirus."

Since the onset of the pandemic, retailers of all sizes have been on the front lines safely serving customers and supporting their communities, the NRF said. "Stores are private businesses that can adopt policies permitted by law for the health and safety of their associates and their customers. Shopping in a store is a privilege, not a right. If a customer refuses to adhere to store policies, they are putting employees and other customers at undue risk. As noted in a letter we co-signed with the U.S. Chamber of Commerce, the Business Roundtable and other industry groups that was sent to President Trump, Vice President Pence and governors across the country two weeks ago, it is critically important that we have a national mask standard implemented locally. Retailers are protecting the health and safety of communities they serve. Our elected leaders need to set politics aside and follow their example."