Security Magazine logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Security Magazine logo
  • NEWS
    • Security Newswire
    • Technologies & Solutions
  • MANAGEMENT
    • Leadership Management
    • Enterprise Services
    • Security Education & Training
    • Logical Security
    • Security & Business Resilience
    • Profiles in Excellence
  • PHYSICAL
    • Access Management
    • Fire & Life Safety
    • Identity Management
    • Physical Security
    • Video Surveillance
    • Case Studies (Physical)
  • CYBER
    • Cybersecurity News
    • More
  • BLOG
  • COLUMNS
    • Career Intelligence
    • Cyber Tactics
    • Cybersecurity Education & Training
    • Leadership & Management
    • Security Talk
  • EXCLUSIVES
    • Annual Guarding Report
    • Most Influential People in Security
    • The Security Benchmark Report
    • Top Guard and Security Officer Companies
    • Top Cybersecurity Leaders
    • Women in Security
  • SECTORS
    • Arenas / Stadiums / Leagues / Entertainment
    • Banking/Finance/Insurance
    • Construction, Real Estate, Property Management
    • Education: K-12
    • Education: University
    • Government: Federal, State and Local
    • Hospitality & Casinos
    • Hospitals & Medical Centers
    • Infrastructure:Electric,Gas & Water
    • Ports: Sea, Land, & Air
    • Retail/Restaurants/Convenience
    • Transportation/Logistics/Supply Chain/Distribution/ Warehousing
  • EVENTS
    • Industry Events
    • Webinars
    • Solutions by Sector
    • Security 500 Conference
  • MEDIA
    • Interactive Spotlight
    • Photo Galleries
    • Podcasts
    • Polls
    • Videos
      • Cybersecurity & Geopolitical Discussion
      • Ask Me Anything (AMA) Series
  • MORE
    • Call for Entries
    • Classifieds & Job Listings
    • Newsletter
    • Sponsor Insights
    • Store
    • White Papers
  • EMAG
    • eMagazine
    • This Month's Content
    • Advertise
  • SIGN UP!
Security NewswireFire & Life SafetyPhysical Security

Anxiety about Physical Safety is Deeply Impacting Millennials

August 19, 2017

A recent survey commissioned by ADT LLC provides a fresh perspective on how Millennials view personal protection. A generation known for their fearlessness, confidence and optimism think often about safety precautions, with many choosing to opt out of activities due to the lack of personal security.

According to the survey:

  • Millennials love to use their devices to stay connected to friends, but they also see them as essential to their personal protection. 90% say technology like smartphones and smartwatches provide peace of mind when they are alone.
  • Millennials know their smartphones are not enough to protect them under certain circumstances, with 75% interested in purchasing a personal security device.
  • While Millennials crave experiences, balancing a sense of adventure with safety can be an ongoing challenge. 74% of Millennials have been worried about their physical safety at some point in the past 12 months.

Missing Out on Life Experiences
76% of Millennial men and women have avoided specific experiences due to concerns pertaining to their physical safety. In fact, within the past 12 months, 34% have avoided crowded spaces like sporting events or malls, 30% avoided public transportation, 26% opted out of solo travel, and 25% have not exercised alone; all due to personal security concerns. 90% are going as far as taking a different route home, switching up the time and place of their exercise, and carrying pepper spray.

Relying on Mobile Devices
Significantly more Millennial women (94%) than men (85%) depend on their devices for safety, However, it seems Millennials know their smartphones are not enough to protect them under certain circumstances with 75% interested in purchasing a personal security device. While men (74%) and women (76%) are equally interested in purchasing a personal security device, significantly more Millennials who’ve worried about physical safety in the past 12 months (83%) are interested than those who haven’t worried (54%).

Geography Plays a Role
The data revealed more urban (79%) than rural Millennials (68%) have avoided activities because they were concerned about safety. Considerably more Millennials who live in the West (30%) than in the Northeast (20%) have avoided exercising alone because they were concerned they might feel unsafe. Additionally, 91% of millennials living in urban areas (versus 82% of rural dwellers) think of their technology as a safety net.

http://news.adt.com/phoenix.zhtml?c=254250&p=irol-newsArticle&ID=2292610

KEYWORDS: panic button personal safety personal security smartphones

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • Cyber tech background

    Security’s Top Cybersecurity Leaders 2026

    Security magazine’s Top Cybersecurity Leaders 2026 award...
    Top Cybersecurity Leaders
  • Iintegration and use of emerging tools

    Future Proof Your Security Career with AI Skills

    AI’s evolution demands security leaders master...
    Columns
    By: Jerry J. Brennan and Joanne R. Pollock
  • The 2025 Security Benchmark Report

    The 2025 Security Benchmark Report

    The 2025 Security Benchmark Report surveys enterprise...
    The Security Benchmark Report
    By: Rachelle Blair-Frasier
Manage My Account
  • Security Newsletter
  • eMagazine Subscriptions
  • Manage My Preferences
  • Online Registration
  • Mobile App
  • Subscription Customer Service

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Security audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Security or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Northland Controls sponsored content
    Sponsored byNorthland Controls

    The Execution Gap: Why Great Security Design Doesn't Always Deliver Great Security

Popular Stories

3D map

Why Location Intelligence is Becoming Critical for Emergency Response and Security Operations

Man in suit looking out window at city

Does Your CISO Have the Authority the Job Now Requires?

Vote

Disinformation, Defense and Democracy: A Look as This Year’s Election Security

classroom

Key Considerations for Outsourcing Security

security education & training

Preventing AI Data Breaches and Leaks


AlertMedia sponsored webinar

Events

October 28, 2026

From Alert to Evidence: 5 Steps to Faster Endpoint Investigations

LIVE: October 28, 2026 at 2 PM EDT Attendees will learn how to reduce repetitive manual work, identify affected users and systems sooner, and communicate findings that security, legal, compliance, and executive stakeholders can review and verify.

October 29, 2026

2026 Active Assailant Preparedness Benchmarks: How Ready Is Your Organization?

LIVE: October 29, 2026 at 2 PM EDT When an active assailant incident unfolds, teams need to make decisions with clear, timely information. How ready are organizations? We'll discuss the 2026 Everbridge research on active assailant preparedness.

View All Submit An Event

Products

Security Culture: A How-to Guide for Improving Security Culture and Dealing with People Risk in Your Organisation

Security Culture: A How-to Guide for Improving Security Culture and Dealing with People Risk in Your Organisation

See More Products

Related Articles

  • Police tape at an emergency location

    The ROI on Physical Safety and Security

    See More
  • newspaper

    National Emergency Communications Month Initiatives Highlight Cyber & Physical Safety

    See More
  • School hallway with lockers

    Safety is Everyone’s Responsibility

    See More

Related Products

See More Products
  • Physical Security and Safety: A Field Guide for the Practitioner

  • High-Rise Security and Fire Life Safety, 3rd edition

  • Photonic Sensing: Principles and Applications for Safety and Security Monitoring

See More Products
×

Sign-up to receive top management & result-driven techniques in the industry.

Join over 20,000+ industry leaders who receive our premium content.

SIGN UP TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing