Security Magazine logo
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • MANAGEMENT
  • PHYSICAL
  • CYBER
  • BLOG
  • COLUMNS
  • EXCLUSIVES
  • SECTORS
  • EVENTS
  • MEDIA
  • MORE
  • EMAG
  • SIGN UP!
cart
facebook twitter linkedin youtube
  • NEWS
  • Security Newswire
  • Technologies & Solutions
  • MANAGEMENT
  • Leadership Management
  • Enterprise Services
  • Security Education & Training
  • Logical Security
  • Security & Business Resilience
  • Profiles in Excellence
  • PHYSICAL
  • Access Management
  • Fire & Life Safety
  • Identity Management
  • Physical Security
  • Video Surveillance
  • Case Studies (Physical)
  • CYBER
  • Cybersecurity News
  • More
  • COLUMNS
  • Cyber Tactics
  • Leadership & Management
  • Security Talk
  • Career Intelligence
  • Leader to Leader
  • Cybersecurity Education & Training
  • EXCLUSIVES
  • Annual Guarding Report
  • Most Influential People in Security
  • The Security Benchmark Report
  • Top Guard and Security Officer Companies
  • Top Cybersecurity Leaders
  • Women in Security
  • SECTORS
  • Arenas / Stadiums / Leagues / Entertainment
  • Banking/Finance/Insurance
  • Construction, Real Estate, Property Management
  • Education: K-12
  • Education: University
  • Government: Federal, State and Local
  • Hospitality & Casinos
  • Hospitals & Medical Centers
  • Infrastructure:Electric,Gas & Water
  • Ports: Sea, Land, & Air
  • Retail/Restaurants/Convenience
  • Transportation/Logistics/Supply Chain/Distribution/ Warehousing
  • EVENTS
  • Industry Events
  • Webinars
  • Solutions by Sector
  • Security 500 Conference
  • MEDIA
  • Videos
  • Podcasts
  • Polls
  • Photo Galleries
  • Videos
  • Cybersecurity & Geopolitical Discussion
  • Ask Me Anything (AMA) Series
  • MORE
  • Call for Entries
  • Classifieds & Job Listings
  • Continuing Education
  • Newsletter
  • Sponsor Insights
  • Store
  • White Papers
  • EMAG
  • eMagazine
  • This Month's Content
  • Advertise
Security Magazine logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Security Magazine logo
  • NEWS
    • Security Newswire
    • Technologies & Solutions
  • MANAGEMENT
    • Leadership Management
    • Enterprise Services
    • Security Education & Training
    • Logical Security
    • Security & Business Resilience
    • Profiles in Excellence
  • PHYSICAL
    • Access Management
    • Fire & Life Safety
    • Identity Management
    • Physical Security
    • Video Surveillance
    • Case Studies (Physical)
  • CYBER
    • Cybersecurity News
    • More
  • BLOG
  • COLUMNS
    • Cyber Tactics
    • Leadership & Management
    • Security Talk
    • Career Intelligence
    • Leader to Leader
    • Cybersecurity Education & Training
  • EXCLUSIVES
    • Annual Guarding Report
    • Most Influential People in Security
    • The Security Benchmark Report
    • Top Guard and Security Officer Companies
    • Top Cybersecurity Leaders
    • Women in Security
  • SECTORS
    • Arenas / Stadiums / Leagues / Entertainment
    • Banking/Finance/Insurance
    • Construction, Real Estate, Property Management
    • Education: K-12
    • Education: University
    • Government: Federal, State and Local
    • Hospitality & Casinos
    • Hospitals & Medical Centers
    • Infrastructure:Electric,Gas & Water
    • Ports: Sea, Land, & Air
    • Retail/Restaurants/Convenience
    • Transportation/Logistics/Supply Chain/Distribution/ Warehousing
  • EVENTS
    • Industry Events
    • Webinars
    • Solutions by Sector
    • Security 500 Conference
  • MEDIA
    • Videos
      • Cybersecurity & Geopolitical Discussion
      • Ask Me Anything (AMA) Series
    • Podcasts
    • Polls
    • Photo Galleries
  • MORE
    • Call for Entries
    • Classifieds & Job Listings
    • Continuing Education
    • Newsletter
    • Sponsor Insights
    • Store
    • White Papers
  • EMAG
    • eMagazine
    • This Month's Content
    • Advertise
  • SIGN UP!
ColumnsManagementSecurity Enterprise Services

You Are Already Obsolete; It's Time to Evolve

By Phil Aronson
Phil Aronson
You Are Already Obsolete
Phil Aronson
You Are Already Obsolete
July 1, 2017

I send a team of people every year to conferences in our industry such as The Great Conversation in Security, ISC West, ASIS and PSA Tec.

Each of these conferences provides us with a piece of the puzzle. What puzzle are we attempting to create?

Our first and foremost goal is uncovering the problems of our current and future clients. These can be expressed or, in many cases, not yet recognized. These challenges always start with risk and the quantification of value.

Our second goal is to understand where the technology vendors are heading. If this information is aligned with the first goal, then we can begin to leverage the future to create not yet imagined gains in productivity and risk mitigation.

When we are at our best, we do all of this with our vision in mind: To be the premier risk, resilience and security solutions provider. Vision is important, because it keeps you focused on your core competency that will be true regardless of the changes in the economy, best practices or technology.


“Although it is counter intuitive, you want to eventually disrupt the way you do business on a persistent basis.”


Every year I assemble a team of leaders to review our learnings from the previous year. We not only look at how the industry is evolving but also how our business model should evolve as well. We preach that “Change is the only constant,” and we want to excel at the discipline of change.

We are at the mid-year point of 2017, and here is what we see:

  • Access control vendors are moving quickly to be the aggregator of data, connecting the sensors that are currently being deployed into a 360-degree view of the security program.

  • Technology vendors are challenged with making cyber-defensibility an integral part of their design.

  • Integrators are struggling with a change in their business model that will require new competencies in information management, cyber-defensibility and cloud-based computing.

  • Security executives are forming a new relationship with IT and re-evaluating their core vendor relationships as they search for answers.

This is a great opportunity: to prepare for a future that we cannot quite see. To do so, we must stay away from the attempt to predict trends. We must spend most of our time assessing the behaviors of our clients. The way they deploy people in their established processes today will help us identify the gaps in productivity and outcomes. These should form the basis for innovations we can apply to their needs. And, this will help guide the business model innovations that will help guide our companies.

Although it is counter-intuitive, you want to eventually disrupt the way you do business on a persistent basis. For example: you are no longer buying access control. You are using access control to mine the data. You are buying the data that helps you see your risk differently. You are no longer buying video surveillance. You are buying situational awareness that informs an actionable response. How can these problems and our response improve over time? That is called innovation planning, not strategic planning.

You are working today in a model that will be obsolete at some point in the future. What if you intentionally disrupted this through a deliberate process of ongoing change?

KEYWORDS: security convergence security management security risk management security technology

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Aronson 2016 200px

Phil Aronson is the second generation owner of Aronson Security Group (ASG) a provider of risk, resilience and security solutions within the emerging Security Risk Management Services (SRMS) industry. Aronson is heavily invested in a legacy of value for the industry by hosting an executive leadership forum called The Great Conversation, by participating in the International Security Management Association (ISMA) and by leading his company to the next generation of security services.

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • Security's Top Cybersecurity Leaders 2024

    Security's Top Cybersecurity Leaders 2024

    Security magazine's Top Cybersecurity Leaders 2024 award...
    Security Leadership and Management
    By: Security Staff
  • cyber brain

    The intersection of cybersecurity and artificial intelligence

    Artificial intelligence (AI) is a valuable cybersecurity...
    Logical Security
    By: Pam Nigro
  • artificial intelligence AI graphic

    Assessing the pros and cons of AI for cybersecurity

    Artificial intelligence (AI) has significant implications...
    Technologies & Solutions
    By: Charles Denyer
close

1 COMPLIMENTARY ARTICLE(S) LEFT

Loader

Already Registered? Sign in now.

Manage My Account
  • Security eNewsletter & Other eNews Alerts
  • eMagazine Subscriptions
  • Manage My Preferences
  • Online Registration
  • Mobile App
  • Subscription Customer Service

Middle East Escalation, Humanitarian Law and Disinformation – Episode 25

Middle East Escalation, Humanitarian Law and Disinformation – Episode 25

Security’s Top 5 – 2024 Year in Review

Security’s Top 5 – 2024 Year in Review

The Money Laundering Machine: Inside the global crime epidemic - Episode 24

The Money Laundering Machine: Inside the global crime epidemic - Episode 24

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Security audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Security or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Sureview screen
    Sponsored bySureView Systems

    The Evolution of Automation in the Command Center

  • Crisis Response Team
    Sponsored byEverbridge

    Automate or Fall Behind – Crisis Response at the Speed of Risk

  • Perimeter security
    Sponsored byAMAROK

    Why Property Security is the New Competitive Advantage

Popular Stories

Rendered computer with keyboard

16B Login Credentials Exposed in World’s Largest Data Breach

Verizon on phone screen

61M Records Listed for Sale Online, Allegedly Belong to Verizon

Security’s 2025 Women in Security

Security’s 2025 Women in Security

Red spiderweb

From Retail to Insurance, Scattered Spider Changes Targets

blurry multicolored text on black screen

PowerSchool Education Technology Company Announces Data Breach

2025 Security Benchmark banner

Events

July 17, 2025

Tech in the Jungle: Leveraging Surveillance, Access Control, and Technology in Unique Environments

What do zebras, school groups and high-tech surveillance have in common? They're all part of a day’s work for the security team at the Toledo Zoo.

August 7, 2025

Threats to the Energy Sector: Implications for Corporate and National Security

The energy sector has found itself in the crosshairs of virtually every bad actor on the global stage.

View All Submit An Event

Products

Security Culture: A How-to Guide for Improving Security Culture and Dealing with People Risk in Your Organisation

Security Culture: A How-to Guide for Improving Security Culture and Dealing with People Risk in Your Organisation

See More Products

Related Articles

  • Are you giving back to the security industry? - Security Magazine

    Are You Giving Back to the Security Industry?

    See More
  • How Do You Measure Success?

    How Do You Measure Success?

    See More
  • Communication Critical

    Do You Consider Communication Critical?

    See More

Related Products

See More Products
  • CPTED.jpg

    CPTED and Traditional Security Countermeasures: 150 Things You Should Know

  • 150 things.jpg

    Physical Security: 150 Things You Should Know 2nd Edition

  • physical security.webp

    Physical Security Assessment Handbook An Insider’s Guide to Securing a Business

See More Products
×

Sign-up to receive top management & result-driven techniques in the industry.

Join over 20,000+ industry leaders who receive our premium content.

SIGN UP TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing

Security Magazine logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Security Magazine logo
  • NEWS
    • Security Newswire
    • Technologies & Solutions
  • MANAGEMENT
    • Leadership Management
    • Enterprise Services
    • Security Education & Training
    • Logical Security
    • Security & Business Resilience
    • Profiles in Excellence
  • PHYSICAL
    • Access Management
    • Fire & Life Safety
    • Identity Management
    • Physical Security
    • Video Surveillance
    • Case Studies (Physical)
  • CYBER
    • Cybersecurity News
    • More
  • BLOG
  • COLUMNS
    • Cyber Tactics
    • Leadership & Management
    • Security Talk
    • Career Intelligence
    • Leader to Leader
    • Cybersecurity Education & Training
  • EXCLUSIVES
    • Annual Guarding Report
    • Most Influential People in Security
    • The Security Benchmark Report
    • Top Guard and Security Officer Companies
    • Top Cybersecurity Leaders
    • Women in Security
  • SECTORS
    • Arenas / Stadiums / Leagues / Entertainment
    • Banking/Finance/Insurance
    • Construction, Real Estate, Property Management
    • Education: K-12
    • Education: University
    • Government: Federal, State and Local
    • Hospitality & Casinos
    • Hospitals & Medical Centers
    • Infrastructure:Electric,Gas & Water
    • Ports: Sea, Land, & Air
    • Retail/Restaurants/Convenience
    • Transportation/Logistics/Supply Chain/Distribution/ Warehousing
  • EVENTS
    • Industry Events
    • Webinars
    • Solutions by Sector
    • Security 500 Conference
  • MEDIA
    • Videos
      • Cybersecurity & Geopolitical Discussion
      • Ask Me Anything (AMA) Series
    • Podcasts
    • Polls
    • Photo Galleries
  • MORE
    • Call for Entries
    • Classifieds & Job Listings
    • Continuing Education
    • Newsletter
    • Sponsor Insights
    • Store
    • White Papers
  • EMAG
    • eMagazine
    • This Month's Content
    • Advertise
  • SIGN UP!